How CPG Companies Can Accelerate Growth With an Omnichannel Strategy

Person typing on phone with marketing icons coming out of it.

In 2020, the pandemic significantly impacted the entire retail industry and highlighted the importance of having a strong omnichannel strategy in place. Brick-and-mortar stores shut down, and customers flocked online to get the items they needed. For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: […]