Case Study: Burke Brands
Having a superior product is just one piece of the marketing puzzle. Looking to grow sales and defend their company’s position from its competitors, Burke Brands knew Amazon was only going to continue to grow in relevance and importance. With little digital presence and not being established with Amazon, Burke Brands reached out to ROI Revolution for guidance.
ROI in Action
The ROI team started by identifying the category terms that were successful in Burke Brands’ current ads. Next, the team determined that Sponsored Brands Ads were a great way for Burke Brands to drive customers to their Amazon Store to learn more or make a purchase.
By focusing on highly competitive keywords, Burke Brands was able to reach new customers who were searching broadly for organic coffee but not a particular brand.
“Overall sales have been growing basically nonstop, every day, every week, and every year.”