AdWords Academy Training Course

Learn how to set up your Google AdWords account step by step from the very beginning. We’ll go through each step of campaign creation from keyword research to match types, account structure and setting bids. Each one of these steps done correctly results in saved money and time.

The best part is that this course is for the true AdWords beginner; we’ll practically be showing you every button you need to click to get the job done. If you’ve been putting off starting your own Google AdWords account or have paused it because it was losing money, you’ll want to be sure to attend this course and learn to do it the right way.

Pay-Per-Click advertising is the most cost-effective way to get your products or services in front of your prospects at the precise moment when their interest is at its peak. Over 60% of all US paid search advertising comes from Google AdWords.

Beginner Google AdWords Academy Online Course dates and times:

Tuesday, October 27th, 1:30pm ET (This date has passed): Introduction to Google AdWords
Thursday, October 29th, 1:30pm ET (This date has passed): Properly Setting Up an AdWords Account
Tuesday, November 3rd, 1:30pm ET (This date has passed). Advanced AdWords Features

Each training session lasts approximately 90 minutes, including 20 minutes of Q&A at the end of each session.

Online Training Topics

Pay-Per-Click advertising is the most cost-effective way to get your products or services in front of your prospects at the precise moment when their interest is at its peak.

Session 1:
Intro to AdWords

Session 2:
Proper Account Set Up

Session 3:
Advanced Features

Introduction to Online Advertising

What is pay-per-click
Features & benefits
Google search & content network
Account structure
The interface

Benefits and features of AdWords

Cost
Timing
Flexibility

Basic Terminology

Keyword
Cost-per-click
Clickthrough rate
Impression
Landing page
Conversion
Conversion rate
Ad position
Quality score
SEO v. SEM
AdWords v. Adsense

Creating a Campaign

Language and location targeting
- Targeting guidelines
- Excluding locations
- Making custom targeting
Writing ad creatives
- Editorial policies
- Ad writing exercise
Building a keyword list
- Best practices
Match types
- Broad, phrase, & exact
- Negative keywords
Setting bids and budgets
- Daily budget
- Minimum & Maximum bids
Using the Traffic Estimator

Optimization

Optimize to increase traffic
Optimize to increase quality score
Optimize to increase landing page quality
Optimize for the Google network

Reports

Creating and analyzing reports
Saving reports and report templates

Google Analytics

Basic linking to AdWords
Analytics dashboard
Using All Traffic Sources, and Site Usage
Tracking goal conversions
Tracking keyword performance

Proper Account Structure

Account
Campaign
Ad Group
Keywords

AdWords Interface

Campaign management tab
My account tab

Editing Campaign Settings

Basic settings
- Setting start and end dates
Budget options
- Delivery methods + Standard & Accelerated
Networds and Bidding
- Choosing content or search
Ad scheduling
- Multiplying bids
- Setting times of day that you want your ads to run
Ad Serving
- Setting ads to “Optimize” or “Rotate”

Tools

Campaign optimizer,
Keyword tool,
Traffic estimator,
Ads diagnostic tool,
Ads preview tool,
Disapproved ads,
Conversion tracking,
My change history,
AdWords Editor

Bidding

Manual bidding
Changing bids through “edit keyword settings”

Other Advertising Options

Image ads
Video ads
Local business ads
Mobile ads

Billing cycle and options

Steps to setting up an account

Starter vs. Standard
Choose Currency
Create your first campaign

Each training session lasts approximately 90 minutes, including 20 minutes of Q&A at the end of each session.

Meet the Academy Instructors

Timothy Seward is founder and CEO of ROI Revolution. Timothy’s firm is a charter consulting partner with both Google Analytics and Google Website Optimizer as well as a Google AdWords Qualified Advertising Company. Timothy has a bachelor’s degree in Computer Science from Florida Gulf Coast University. His company serves large and small Google advertisers throughout the United States and Canada and is based in Raleigh, NC.

Mike O’Rourke is a PPC Account Manager at ROI Revolution. Mike joined the company in January of 2008 after graduating with a B.A. in Communication Media Studies from North Carolina State University in Raleigh, North Carolina in 2007.

See you during the academy!