Whether you love it or hate it, you can’t deny that TikTok has taken the world of social media advertising by storm. In fact, the average TikTok user spends around 46 minutes per day on the platform. On top of that, TikTok advertising revenue is expected to nearly double between 2022 and 2024!
In this infographic, you’ll uncover current stats about the state of TikTok advertising and walk away with a comprehensive understanding of where it’s been, where it is now, and where it’s going.
The State of TikTok Advertising
TikTok’s Widespread Usage & Growth
- 37% of all US social media users are on TikTok
- TikTok’s share of social media users grew 24% between 2020 & 2022
- By 2024, US adults will spend 18.6% of their daily social media time on TikTok – more than 4X what they spent in 2019!
- The average US TikTok user spends 45.8 minutes per day on the platform
TikTok Ad Spend & Reach
- It’s projected that in 2022, TikTok made $11.64 billion in global ad revenue (representing 200% year-over-year growth) and that TikTok ad revenue grew 184% after growing 170$ in 2021
- TikTok US net ad revenue (in billions):
- 2021: $2.10
- 2022: $5.96
- 2023: $8.75
- 2024: $11.01
- TikTok ads reach over 1 billion users globally
- In 2022, D2C brands spent 231% more year-over-year on TikTok advertising
TikTok vs. Other Platforms
- TikTok is the 4th most used social network in the US topped only by Facebook, YouTube, & Instagram
- There are more users on TikTok than on Snapchat, Twitter, or Pinterest
- TikTok made more global ad revenue in 2022 than Twitter and Snapchat combined
- Compared to other platforms…
- TikTok users have 30% stronger emotional responses to ads on TikTok
- TikTok drives higher spontaneous recall for brands two weeks after a user sees an ad
- TikTok users who watch ads spend 25% more time watching ads on TikTok
- Social media users spend the most time on TikTok
TikTok Behaviors & Attitudes
- 18% of TikTok users are early adopters of new products
- 28% of TikTok users have purchased products because celebrities or influencers advertised them on the app
- 89% of TikTok users consume TV
- 61% of TikTok users consume radio
- Compared to the average social media user, TikTok users are more likely to interact with companies via social media, access the internet via gaming consoles, smart TVs, & tablets, and remember hearing ads on music portals, video games, & streaming services
- Top industries TikTok users are interested in:
- Food & beverage: 46%
- Health & fitness: 38%
- Fashion & beauty: 34%
- Home & garden: 29%
TikTok Users Are Open-Minded to Ads
- Using the algorithm-driven For You page, TikTok is able to mitigate challenges from Apple’s iOS 14.5 update
- 40% of TikTok users say they don’t mind advertising if they get free content in return
- 18% of TikTok users say they don’t mind when companies use their personal data for advertising, compared to 13% of all social media users
Tying It All Together: The State of TikTok Advertising
TikTok advertising is just one of many current trends happening in the social media landscape. At ROI Revolution, our trusted social media experts work as an extension of your team to increase awareness and convert more visitors into customers – not just on TikTok but also Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and more!
To explore the untapped growth opportunities we can discover for your brand, reach out to our team today at ROIRevolution.com/TikTokInfographicContactUs.
But don’t just take our word for it. In the case studies below, follow the journey of some of the brands we’ve helped grow through social media:
- PUMA Drives Increased Conversion Value & ROAS Through Facebook Attribution
- Happiest Baby Grows Conversions Over 20x With Paid Search & Social Media Advertising
- Medals of America Sees 40% Lift in Click-Through Rate by Adding Reviews to Facebook Ads
- Luxury Fashion Brand Grows Revenue 92% at 15x ROAS Through Facebook Advertising
- Auto Parts Brand Grows Revenue 431% With YouTube Remarketing
Looking for more information on social media advertising? Gain some insights from the resources below!
- What Would a TikTok Ban Mean for Advertisers?
- How Much Do Ads on Social Media Cost in 2023?
- White Paper: The State of Social Media
- White Paper: The Full-Funnel Meta Report
- Blog: Why – and How – to Take a Full-Funnel Approach to Meta Advertising
- Blog: The Future of Social Media Marketing: Influencer Marketing Trends, Augmented Reality, & More
- Blog: Trending Social Media Platforms & Ecommerce: TikTok, LinkedIn, Pinterest, Reddit & More
- Infographic: The State of Social Media Marketing
Sources
- Statista, Social media: TikTok users in the United States.
- eMarketer, Here’s how social media usage is changing in the US.
- eMarketer, Social Media Update Q2 2022: Musk Takes on Twitter, TikTok Gets Hotter, and Meta Loses Sandberg.
- eMarketer, US TikTok Advertising 2022: Revenues Soar as Opportunities Emerge for Brand and Performance Advertisers.
- TikTok for Business, It’s the ‘Brand Love’ for me.
- eMarketer, D2C brands spent 231% more on TikTok in Q2.
- eMarketer, Meta’s losses show the metaverse’s costly risk.
- Hootsuite, Social Media Trends 2023.
