The Holiday shopping period from – Black Friday through Cyber Monday and the surrounding weeks – are a make-or-break time for e-commerce businesses. To capitalize on the surge in traffic and purchase intent, your product listings from Performance Max and Shopping campaign placements must be flawless. The foundation of this success lies within your product […]

In mid-October, Google announced a major update to paid search ad appearance in the SERPs. Text ads, which were individually labeled as “Sponsored” results previously, are now grouped together under a single “Sponsored results” label. Google Ads VP of Product Management, Omkar Muralidharan, stated that this update is intended to make navigation easier for users, […]

In the world of Google Ads, Quality Scores can make or break your campaign performance. They affect where your ads show, how much you pay per click, and ultimately how efficiently you can scale your budget. But too often, improving Quality Scores is seen as a Paid Media-only problem. In reality, the strongest results come from […]