July 2021 Social Media Water Cooler
TikTok Studies the Importance of Sound in Advertising It’s no secret that TikTok has found incredible success by integrating music into its platform. Recently, TikTok conducted a study to find out just how effective their sound bites are in their advertising. The platform has touted its ability to increase engagement because its users are more […]
May 2021 Social Media Water Cooler
Pinterest Continues International Expansion in Latin America Q1 2021 was a period of serious growth for Pinterest, with the platform reporting 478 million monthly active users. There has been an increased focus on international expansion for Promoted Pins in recent months, evidenced by a 37% international increase compared to just a 9% lift in US […]
April 2021 Social Media Water Cooler
Facebook Surfaces New, Significant Updates for Post-iOS 14.5 Apple’s iOS 14.5 update will significantly limit user tracking from their devices, which will impact all Facebook advertisers. For users who opt out of tracking via Apple’s prompt, advertisers will only track the highest-priority event completed. This data will operate under a one-day click attribution model and […]
Q1 2021 Social Media Water Cooler
Boost With Facebook Focuses on Small Business Success Facebook is expanding on its commitment to support small businesses with its Boost With Facebook program, which offers a range of free marketing tools focused on increasing awareness as well as customized marketing plans for small businesses. Facebook is especially focused on educating users and business owners […]
March 2021 Social Media Water Cooler
TikTok Rolls Out Small Business Resource Center As TikTok marches toward the monetization of its platform, it is releasing a new portal for small businesses. From creative tools to measurement solutions, TikTok wants advertisers to begin learning how they can position their brand on the up-and-coming platform. The Resource Center houses various helpful tools, but […]
January 2021 Social Media Water Cooler
Platforms Act to Reduce Risk and Set Precedent In the wake of the January 6th events at the United States Capitol, 13 social media platforms took swift action to ban or disable Donald Trump’s accounts, citing everything from policy violations to risk of further incitement of violence. Twitter has permanently blocked Donald Trump from the […]
December 2020 Social Media Water Cooler
Twitter Introduces Fleets Twitter rolled out Fleets, a Stories copycat, in mid-November. This feature was developed to “offer people another way to share what’s on their mind feeling self-conscious without the pressure of public replies,” according to product lead Kayvon Beykpour. Fleets appear at the top of the Twitter news feed and disappear after 24 […]
November 2020 Social Media Water Cooler
Snapchat Capitalizing on Commercial Success In tandem with the development of Shows, Snapchat is looking to boost its short-form video hub with a valuable placement for advertisers. The average number of Snapchatters watching Shows every day has increased by 45% year-over-year. Fortunately for Snapchat, they anticipated this growth and began testing First Commercial ads in […]
October 2020 Social Media Water Cooler
Published October 13, 2020 Instagram Waives Checkout Fees Through End of 2020, Launches Live Shopping Instagram continues to blur the lines between social media and commerce. Now, all US business accounts with an Instagram Shop can integrate the in-app Checkout experience, enabling users to scroll, get inspired, and shop on the spot. Checkout offers more […]