Reducing Shopping Cart Abandonment
If you have set up your goals in Google Analytics, then one report that can provide some incredibly useful information is the ‘Defined Funnel Abandonment’ report. If you need some help setting up your goals, take a look at an earlier article, “How To Set Up Goals In Google Analytics”. This report tells you what […]
Google Analytics Link Tagging 101
Note, this blog is related to Universal Analytics, which has been deprecated. To view information about Google Analytics 4 (GA4), please visit our Latest Updates on GA4. The only way for you to see which advertising media are actually returning your investment is to use Google Analytics link tagging. It’s an extremely simple process once […]