How to link Google Analytics to your AdWords account

Recently, the Google Analytics engineering team added the ability to allow you to link your Google Analytics account to your AdWords account: Just log in to your AdWords account at https://adwords.google.com and click the Analytics tab. Then: Click I already have an Analytics account Enter the email address and password for your Google Analytics account. […]

Script-Based Versus Log-Based Tracking

There’s an interesting post over at the Search Engine Roundtable Forums about the reliability of Google Analytics data versus data generated by Urchin 5.7 software. Barry Schwartz points out a 20% hike in traffic stats through Urchin when viewing data for one of his sites. It’s important to remember that different web analytics products may […]