“Project Panama” Now Live!

Pay Per Click advertisers rejoice! YSM’s (Yahoo! Search Marketing) “Project Panama” has begun it’s long awaited roll-out! I received an e-mail this morning with the headline: “The New Sponsored Search is Now Live!” I went running through the office with the news. I logged into my account awaiting the new interface, and was disappointed to […]

Google’s Brett Crosby Announces Google Website Optimizer Beta!

This rocks! Just moments ago at the eMetrics Summit in Washington, D.C., Google’s Brett Crosby (Senior Manager, Google Analytics) announced the launch of a new tool, the Google Website Optimizer, designed to help Google AdWords advertisers test different website landing pages in order to determine which ones drive the most conversions–whether they are online sales, […]