Google Analytics Feature Updates
Some exciting news from the developers about some great feature additions to Google Analytics. Here’s the official announcement at the Help Center, and here’s a quick overview of what has been added: Localized time zone: Now you don’t have to convert your data from Pacific Standard Time. Rename Your Accounts: If “UA-12345” isn’t descriptive enough, […]
Reducing Shopping Cart Abandonment
If you have set up your goals in Google Analytics, then one report that can provide some incredibly useful information is the ‘Defined Funnel Abandonment’ report. If you need some help setting up your goals, take a look at an earlier article, “How To Set Up Goals In Google Analytics”. This report tells you what […]
Google Analytics Link Tagging 101
The only way for you to see which advertising media are actually returning your investment is to use Google Analytics link tagging. It’s an extremely simple process once you’re prepared with the basic knowledge on how to categorize your various campaigns. First, understand that you only tag what you need to tag. Don’t confuse yourself, […]