Exact Keyword Tracking with ga.js
Last April, I posted a script that allowed paid search advertisers to view the exact search queries of their visitors. This was essentially a free tool that gave website owners the ability to weed out ineffective keywords and put more money toward the precise phrases that were really driving their business. Google Analytics doesn’t do […]
What’s the Difference Between Bounce Rate & Exit Rate?
When it comes to analyzing website traffic, two terms that often get confused are bounce rate and exit rate. Google Analytics lists these metrics side-by-side, and although they both relate to the behavior of visitors on a page, they represent different types of user journeys. In this blog post, we’ll explore the key differences between […]