Need Your Own Google Analytics Greasemonkey Script?
I write most of my Greasemonkey scripts with the idea that they will be useful to as many Google Analytics admins and users as possible. But what if you need a script that’s very specific to your business needs? Or maybe you’ve heard about the Google Analytics API and you’d like to use it to […]
7 Common (Newbie) Google Analytics Mistakes
Note, this blog is related to Universal Analytics, which has been deprecated. To view information about Google Analytics 4 (GA4), please visit our Latest Updates on GA4. Everyone’s new at some point right? Well if you’re just starting out with Google Analytics, here are a few things you can watch out for to stay ahead […]
Use ALL 3 Google AdWords Keyword Match Types for Google Search
One pattern we often see when conducting an AdWords account audit and strategy session for an advertiser, or when beginning work with a new client is that there are only broad match keywords throughout the AdWords account. Ideally, you should bid on all three match types of every keyword you decide to include in your […]
For PPC Beginners ONLY: AdWords Academy online training course
Learn how to set up your Google AdWords account step by step from the very beginning. We’ll go through each step of campaign creation from keyword research to match types, account structure and setting bids. Each one of these steps done correctly results in saved money and time. The best part is that this course […]
Five Google Analytics FAILS
Here at the ROI Revolution blog, we usually strive to provide you with helpful how-tos and the best examples on making your Google Analytics accounts lean, clean, and useful. Today, we’re going a different route in the hope that instead of teaching by example, we can show what not to do. Ladies and gentlemen, I […]
Keeping an Eye on the Competition
There’s an old saying that goes something like: “Keep your friends close, but keep your enemies closer.” While PPC marketing is a highly competitive industry by nature, keeping your competitors close to you may be easier than you think. Performing a simple competitive analysis on a routine basis will help you uncover your competitors’ deepest […]
Understanding Correlations in Google Analytics
Note, this blog is related to Universal Analytics, which has been deprecated. To view information about Google Analytics 4 (GA4), please visit our Latest Updates on GA4. Website traffic does not exist in a vacuum. Here’s a simple example: Jack comes to your website on Monday after seeing one of your Paid Search content ads […]
Stressing About Your Google Analytics Ecommerce Variables?
Whether or not you have the pressure of reporting revenue information to others, if you’re running an ecommerce site you should be tracking your ecommerce with Google Analytics. What the helpful articles on setting up ecommerce don’t tell you, is that if you use 3rd party shopping carts or CMS’ – setting up ecommerce can […]
Top 5 Free PPC Tools
As I was conducting a live webinar recently on Google’s New AdWords User Interface it dawned on me that there are thousands of AdWords users that are not using many (or any) of the free time saving tools available on the web. Working at a digital marketing agency, we share new tools and techniques on […]