Introduction to Google’s Ad Auction, Part 2: AdRank and CPC
Yesterday, I introduced you to a video released by Google starring their Chief Economist, Hal Varian that explains the Google Ad Auction and Quality Score. In part one of this two part blog series, I reiterated how Google quantifies their formally elusive, Quality Score. In today’s article, I will use the same video and guidance from […]
Introduction to Google’s Ad Auction, Part 1: Quality Score
Last Wednesday our agency’s Google rep sent over a video put together by Google’s Chief Economist, Hal Varian that very clearly explains Google’s Ad Auction and Quality Score. The 9 minute video is definitely worth viewing at least once to get a better understanding of two large parts of the AdWords system that were, until […]
10 Words Or Less: Put Your Unique Selling Proposition To The Test
In today’s competitive market there are thousands of decisions that people make on a day to day basis. A number of companies seem to blend together when it comes to meeting each of your potential customers business needs. What makes your company different? Why should people buy from you? A Unique Selling Proposition is a […]
How to Use Negative Keywords When Targeting Google’s Content Network
If you put “Negative Keywords” and “Content Network” in the same sentence, even folks with intermediate PPC experience get confused. I felt the same way until a recent conversation with our Google Rep. She helped to clarify the best practices for using negative keywords when creating AdWords campaigns that target Google’s content network. While writing […]