Using Google Insights for Search for Seasonality Trends
Use the Google Insights for Search tool to check the seasonality of your major keywords. This tool also shows you countries, states, and metro areas that search highly for your terms. According to Google, Insights for Search is a tool where users “can compare search volume patterns across specific regions, categories, time frames, and properties.” […]
Custom Variables in Google Analytics
Note, this blog is related to Universal Analytics, which has been deprecated. To view information about Google Analytics 4 (GA4), please visit our Latest Updates on GA4. In the Fall of 2009, Google announced the release of the much anticipated Custom Variables in Google Analytics. Previously the only out of the box way to segment […]