Day: June 30, 2016

Why A/B Testing Could Save Your Marketing Strategy

Cartoon computer screen cut in half with a different version of the same webpage on each half, labeled A and B.

While many understand what A/B testing (split testing) is, many do not use this vital tool to its full potential. The beauty of these tests is that they can be used for almost anything. You can test something as simple as ad copy in a paid search campaign to something as complex as the entire […]