Facebook Ads: 4 Strategies You Can’t Ignore!

Facebook on a tablet screen with a finger touching the screen. Emojis are circling the tablet screen.

Facebook ads are here, and they aren’t going anywhere. They reach a massive audience of over 1.2 billion daily active users (a number that is only growing).  As advertisers know from experience, however, costs inflate and conversion rates tank when an audience isn’t actively searching for your offering. For this reason (with the notable exception […]