Tips for Leveraging Demographic Targeting in AdWords

Tips for Leveraging Demographic Targeting in AdWords

Demographic Targeting is one of the most widely under-utilized features in Google AdWords, yet it is an unbelievably powerful asset. Many advertisers seem unaware of its existence & availability for Search campaigns, despite its inherent ability to increase reach capabilities. Considering most paid search strategies evolve around the idea of finding the right customer at the […]