Google says Goodbye to AdWords and DoubleClick in Rebranding of Ad Products

Graphic of Google AdWords and DoubleClick being replaced by Google Ads, Ad Manager, and Google Marketing Platform represented by trucks driving away and cranes putting the new items onto a laptop screen.

Last week, Google announced it would be re-branding its entire advertising product portfolio, in hopes that this change will make it easier for brands to understand its complex advertising ecosystem. As a part of this re-branding effort, Google will be retiring two of its most-recognized advertising brand names – AdWords and DoubleClick. According to Sridhar Ramaswamy, Senior VP […]