Day: May 9, 2019

TACoS and Amazon: The Metric That Considers Your Organic Sales

Graphic of a web dashboard with money and other icons

Digital ad spending surpassed traditional ad spending in 2019. How do we make sure this money isn’t going to waste, especially on Amazon, where reporting still leaves a lot to be desired? Companies need metrics that can accurately represent the effects of their ad spend. As of now, you probably rely on Advertising Cost of […]