Ecommerce Personalization: Products They Want to Buy

Ecommerce personalization is the ongoing customization of a customer’s shopping experience based on top KPIs including demographics, browsing behavior, and previous actions. Ecommerce Personalization Improves Engagement and Overall Conversions Poor personalization contributed to U.S. companies losing $756 billion in 2018, with 41% of consumers switching companies to get a more personalized experience. An ecommerce website […]