Day: May 28, 2019

Dynamic Ads for Broad Audiences: Enhance Your Prospecting

graphic of a computer with a chart on screen and a marketing funnel on top

Though it has existed for well over a year at this point, Dynamic Ads for Broad Audiences (DABA) is a commonly underutilized capability of Facebook advertising. When executed properly, DABA can lift both traffic and profitability for a brand. You probably already know some of the more common benefits of Dynamic Product Ads (DPAs) on […]