COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market
Google’s Smart Shopping intelligent machine learning has been transforming how brands are performing in the Shopping segment. The average Smart Shopping campaign increases conversion value 30% over a standard campaign. For more information on determining if Smart Shopping is a good fit for your brand, please reference this blog post. In a dynamic market – […]
June 2020 Social Media Water Cooler: Facebook, TikTok, & Pinterest
Welcome to our June 2020 Social Media Water Cooler. We hope you are safe & healthy and that your business is continuing to thrive during this unprecedented time. This month, we saw advertising growth on Pinterest and TikTok, a new in-app shopping feature from Facebook, and more! If you are interested in content specific to […]