January 2021 COVID-19 + Ecommerce News Roundup
We’ve been updating our How Coronavirus Is Impacting Ecommerce blog post since last March when the pandemic started taking shape. Read it here and keep it bookmarked to stay up-to-date with all of the latest coronavirus + ecommerce news. 2020 COVID-19 + mobile stats + trends US consumers spent an average 25 more minutes on […]
YouTube Cross-Network Reports: Understanding Video’s Impact on Your Customer’s Path to Purchase
Understanding your customer’s journey across different networks, campaigns, and ads has never been more vital, especially following the ecommerce boom of 2020. 80% of people say they switch between online search and video when researching products to buy. This means that a last-click attribution model alone does not accurately reflect customers’ cross-network paths to conversion. YouTube, […]