Apple iOS 14.5 Update: Impact on Digital Marketing & Ecommerce Brands

Apple iPhone during iOS update

With iOS 14.5, Apple will require users to provide explicit permission for apps to collect and share data. To collect permission, Apple is enforcing a Tracking Transparency Prompt (ATT) in the App Store. Apps that do not adopt the prompt will be blocked from the App Store. Long-term impacts will include reduced tracking capabilities and […]