April 2021 Social Media Water Cooler

The Social Media Water Cooler

Facebook Surfaces New, Significant Updates for Post-iOS 14.5 Apple’s iOS 14.5 update will significantly limit user tracking from their devices, which will impact all Facebook advertisers. For users who opt out of tracking via Apple’s prompt, advertisers will only track the highest-priority event completed. This data will operate under a one-day click attribution model and […]