Why Programmatic? 4 Benefits of Programmatic Advertising for Ecommerce Brands

Person looking at video on their cell phone.

Programmatic advertising is an efficient, data-driven way of buying highly relevant audiences at scale. It is the most efficient way to buy digital ads and get your ad live in the current advertising landscape. While ideal for upper- and mid-funnel prospecting, programmatic advertising is also a useful conversion strategy to support other lower-funnel channels like […]