Key KPIs for Full-Funnel Programmatic Advertising

Data analysis overlay on person working on laptop

As the most efficient and scalable way to buy digital ads, programmatic advertising is a key channel for ecommerce brands in the current advertising landscape. In 2024, US programmatic ad spend is projected to approach $170 billion. Traditionally, advertisers have had to spend time going directly to publishers, with a limited amount of inventory available […]