Amazon Prime Day 2021 Prep: Moving Past COVID-19

Online shopping / ecommerce and retail sale concept : White basket for checkout, shopping cart symbol on a laptop keyboard, depicts customers order / buy things from retailer sites using the internet

Prime Day began in 2015 as a celebration of Amazon’s 20th birthday. It quickly grew from a $415 million event to more than $10 billion in 2020. But with COVID-19, supply chain & inventory disruptions, economic unrest, and the uncertainty of Prime Day’s official dates, 2020 created a perfect storm that even the most proactive […]