Programmatic Advertising vs. Google Display Network: Key Differentiators for Ecommerce Brands

Programmatic advertising is soaring to new and exciting heights, with ad spend expected to accelerate to nearly $100 billion in 2022. This growing method for buying ads has quickly become a crucial component of an ecommerce brand’s successful marketing mix. Marketers are now putting more than 50% of their media budget into programmatic advertising. Programmatic […]