Programmatic Advertising on Marketplaces: Amazon, Walmart, & More
Programmatic advertising automates the buying and selling of ad inventory, giving brands the ability to purchase digital ads in real-time. That means that once a brand wins the bid for an ad placement, an ad can be served within milliseconds. The advanced targeting capabilities offered by programmatic make it the most efficient way to buy […]
Programmatic Advertising + The Loss of Third-Party Cookies
Since the dawn of digital, marketing strategies have relied on cookies as a proxy for identity. But the world of marketing is changing. The departure of browser-based tracking is upon us. By late 2023, Google will phase out third-party cookies running on Chrome and transform how brands track, target, and engage with customers. Adhering to […]