Optimizing for Conversions to Create Lifetime Value, Part 6: When Do You Invest?

In Part 5: How Do You Measure CRO?, we learned about the types of problems that A/B testing and conversion optimization can solve for brands and how optimizing for conversions is a powerful method for enhancing and optimizing the channels within your marketing stack. It’s clear by now that conversion rate optimization can be a […]

Amazon Prime Day 2021 News, Updates, + Stats

Published April 13, 2021 | Updated August 11, 2021     Advertisers and consumers alike are curiously awaiting Prime Day 2021 after last year brought unprecedented changes to Amazon’s annual shopping event. As we approach a post-pandemic market, what can businesses expect this year and what can you do to ensure Prime Day is a […]