What Is Social Commerce and How Do I Use It?

Woman holding phone with icons coming out of it all connected by lines, with a navy bar with marketing icons on the left.

Since Pinterest unveiled Buyable Pins in 2015, the social media industry has been moving toward a more shoppable future. Instagram Checkout and Facebook Shops thrust brands further down the path as consumers got more familiar with purchasing via social media. Social commerce sales in the United States are expected to rise to $36.09 billion this […]