Day: December 7, 2021

Enhanced Conversions: What Your Brand Needs to Know Now

Person drawing red arrow with black arrows around it with navy bar with marketing icons on the left.

With all of the ongoing changes around user privacy in the digital world, you may be wondering what online brands and retailers like you can do to improve the efficacy of your advertising efforts on Google. Around the end of 2020, Google introduced a new alpha feature to Ads partners called Enhanced Conversions, which is […]