2022 Holiday Ecommerce Stats, Trends, & Predictions

The Q4 holidays make up the busiest shopping season of the year, every year. In 2022, US holiday retail sales are expected to reach $1.3 trillion, a 3.3% increase over 2021. Holiday ecommerce is expected to grow 15.5% to $236 billion!

With this huge opportunity to grow profitable revenue in Q4, how can you ensure your brand is prepared? In this blog post, we’ll share all the stats, trends, and predictions you need to thrive during the 2022 holiday ecommerce shopping season.

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August 11

The 2022 holiday shopping season has already kicked off!

There are still more than three months to go until the peak of the holiday shopping season and Cyber 5 – but many consumers have already kicked off their holiday shopping. In fact, 38% of US shoppers who participated in Amazon Prime Day 2022 say they purchased holiday gifts during the sales event.

Amazon is a very popular destination for shoppers buying holiday gifts. Last year, 93% of US holiday shoppers said they planned to purchase holiday gifts on Amazon!

Last year, holiday shoppers started to buy gifts earlier than ever in light of supply chain strain to help ensure the items would arrive on time. Fast shipping is always important to shoppers (especially with same-day and two-day shipping expectations set by Amazon), but during the holiday season, it’s even more important to make sure customers receive their packages on time.

As supply chain issues persist and rising inflation rates, many shoppers will be careful again and start their holiday shopping early this year to ensure they get everything they need on time and potentially at a lower cost. And they’re smart to do so.

The average sales price (ASP) is set to increase 8-12% each month for the remainder of 2022.

But brands and retailers can still expect Cyber Week 2022 to be a major revenue-driving event, especially with price-conscious shoppers who are looking for good deals. In 2021, Cyber Week (the 5-day period encompassing Thanksgiving to Cyber Monday) brought in $36.4 billion in revenue in the US alone.

As the holiday season approaches, staying aware of the constantly shifting marketplace will be crucial to your brand’s profitable success. Stay tuned to this article for all of the latest updates you need to succeed for 2022 holiday ecommerce.

July 20

2022 holiday ecommerce shopping expectations

It may only be July, but brands and retailers everywhere are currently preparing for the 2022 holiday shopping season. Ecommerce and online shopping are expected to soar as consumers take part in the busiest buying period of the year.

Ecommerce holiday sales have been rising since the dawn of online shopping, but growth skyrocketed in 2020 with the COVID-19 pandemic.

After increasing 11% in 2018 and 16.2% in 2019, US digital holiday sales surged 32% year-over-year in 2020 to $185.9 billion. In 2021, ecommerce sales grew a smaller but still significant 14.4%, hitting $206.9 billion.

Ecommerce sales made up nearly 1 in 5 holiday purchases last year.

Offline holiday sales still surpass online sales – and they’ve also grown rapidly. Overall US holiday retail sales reached $843.4 billion in 2021. That’s up from $691.7 billion in 2019!

In 2022, shockwaves from the pandemic will continue to transform consumer shopping habits. Inflation is one such impact, with the annual US inflation rate currently around double what it’s been for the past 40 years.

Retailers can expect shoppers to buy less this year. In fact, the rate of inflation in Q4 may be higher than the rate of holiday sales growth.

Some consumers might kick off their holiday shopping early this year to spread the purchases out more instead of spending a significant sum of money all at once. This is a continuation of a trend from the 2021 holiday shopping season, when consumers started buying holiday gifts earlier than ever due to supply chain and shipping concerns.

We’ll keep sharing data and predictions for 2022 holiday season ecommerce as the major holiday event gets closer and closer. Stay tuned to this blog for more!