The State of Paid Search & PPC Strategy

close up man hand touch screen on digital tablet to use marketing tool and check traffic research of pay per click program on web page for online business and lifestyle concept

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. We surveyed over 170 marketing professionals for data-backed insights into the top current digital […]