Day: August 15, 2022

Why – and How – to Take a Full-Funnel Approach to Meta Advertising

A chalkboard with a marketing funnel drawn on it and a notebook with notes about making a profit beside it.

A few years ago, marketers could get away with looking at social media channels as simply a play for brand awareness or engagement, operating the assumption that ads were underperforming based on last-touch attribution models. But in today’s digital landscape, looking solely at the last touchpoint a customer makes before making a purchase is no […]