Is Your 2022 Amazon Holiday Strategy Primed for the Prime Fall Deal Event? (UPDATED With Results)
10/28 Update: Amazon Holiday Strategy Stories of Success From ROI Clients For most brands, Amazon’s Prime Early Access Sale delivered higher sales volume than on average days – but numbers weren’t nearly as high as they are during the traditional summertime Prime Day. The holiday joy started early for many brands that have partnered with […]
Getting More Out of GA4: Attribution Key Concepts
Google Analytics (GA4) is the newest version of Google Analytics that replaced Universal Analytics on July 1, 2023. At that time, UA will stop collecting new data, and GA4 will be required for all Google Analytics tracking purposes moving forward. GA4 features many new and improved abilities, such as: Data-backed insights powered by machine learning […]