AdWords guru Perry Marshall has a really nice 8 step system for squeezing the most juice out of your website.
According to Perry:
For most businesses, the FIRST thing you should do is properly set up a Google AdWords campaign and play with your website until the traffic converts to sales profitably. Then once it’s working on AdWords, you take the same messages and sales process and roll out your product in this order:
- Google AdWords
- Search Engine Optimization
- Other PPC’s like Overture and Findwhat etc etc.
- Email promotions
- Affiliates
- Press Releases
- Direct Mail
- Print Advertising
But now that Google Analytics (formerly Urchin 6 On Demand) is free to any website owner, I must add a new “first” step to his excellently articulated step-by-step marketing path: getting Google Analytics intelligently and properly configured on your website.
There is really no reason (other than the fact that you’re simply awaiting your Google Analytics Invitation Code) to spend any real amount of money on any marketing effort designed to bring targeted traffic to your website without first having enterprise class analytics in place.
Why fly blind with your hard earned marketing dollars? Put Google Analytics in place right now.
Need more proof? Here’s an excellent case study on how BuildDirect increased sales 50 percent using Google
Analytics and what the Director, Operations had to say:
Before Google Analytics, we basically guessed how we should be spending marketing dollars. We now know how much campaigns pay off, and how well they work,” Brodie says. “Google Analytics has had a huge positive impact on our business.
For a preview of what you’re missing by not having Google Analytics in place on your website, properly configured, attend our free online seminar “How to turn Google Analytics into Pure Profit”.
