When PPC Hero first pulled the tarp off Google’s newest AdWords extension beta, we got a lot of juicy details about the lead generation mechanism coming down the pipe, but few ideas of how this might impact advertisers on the whole.

Corey Trent over at Marketing Experiments recently published an article on Google’s new lead capture extension where he and I discuss the impact that a feature like this will have on AdWords, businesses and PPC in general.

If you’re running AdWords to generate leads, check it out. You just might catch a glimpse of the future of your online advertising!