Amazon has finally confirmed that Amazon Prime Day 2020 will take place on Tuesday, October 13th and Wednesday, October 14th.

With COVID-19 forcing the ecommerce giant to postpone its annual shopping event from July, Amazon’s announcement comes after much speculation about when this year’s event would take place.

Amazon Prime Day 2020 will deliver two days of special discounts on for Prime members. Past Prime Day discounts have focused heavily on Amazon’s suite of smart devices. Just last Thursday, Amazon announced a slew of new tech products, including a Ring Drone. Considering the timing of this announcement, should we expect special discounts on these items during Prime Day?

Last year, Prime Day sales surpassed Black Friday and Cyber Monday combined. With Amazon Prime Day taking place barely six weeks before Cyber Week and less than two weeks before Amazon’s Black Friday event, Q4 is shaping up to be a massive quarter for Amazon.

Amazon has blacked out vacation for its full-time warehouse workers from October 13-20 in preparation for an influx of orders.

Amazon Prime Day StormIn our Amazon Prime Day 2020 Prep webinar series, we dive into everything from inventory planning to digital advertising strategies to help you prepare to weather the Prime Day storm. Watch the videos here!