Woman shopping for purses on computer.

It’s that time again! 2023 will mark the eighth year of Amazon’s major annual sales event. Your Amazon Prime Day 2023 strategy will need to account for various current concerns including inflation, the recession, supply chain strain, and more.

We’ll keep this article updated consistently leading up to Prime Day as new information is released about the event. Bookmark this article so that you don’t miss out on any of the insights including predictions, strategies from our in-house Amazon experts, and more so that you can help your business build a strategy that hits all of your Prime Day goals!

Person holding Amazon boxes with checklist to the right.

May 30

Amazon Prime Day Checklist: Prepare to Maximize Your Success

Once Amazon reveals the dates of Prime Day, things will start moving very quickly. You shouldn’t wait until the dates are announced to build your strategies. Some of the steps you can complete now are:

Preparing for Prime Day easily becomes overwhelming with so much to do. For a more detailed timeline into how to prepare, read our Prime Day checklist and timeline blog.

Driver walking into Amazon Prime delivery truck.

May 23

Your Latest Resources: Prime Day Guide & Webinar Replay

We don’t know the dates of Prime Day yet, but if past Prime Days hold true, the event is less than two months away. Is your brand prepared? There’s no need to be stressed. Treat yourself to our latest Prime Day resources and feel confident for the major shopping holiday.

A Guide & Checklist to Maximize Your Prime Day Potential

Many marketers make the mistake of thinking that Prime Day is a two-day event.

The most successful marketers know that Prime Day is a six- to eight-week event, with a strategy that spans from brand awareness to remarketing. In this guide, you’ll unlock the secrets to laying a strong foundation and exceeding your sales goals this Prime Day, including:

For most marketers, the path to a successful Prime Day is full of uncertainty. Maximize your brand’s full potential this Prime Day. Download the guide.

Webinar Replay: Prepping for Prime Day 2023

Imagine: It’s Amazon Prime Day, one of the most high-revenue (and high-pressure) days of the year for your business. You’re resting easy as the sales roll in. You know that your year-over-year numbers are going to be something to celebrate.

Every digital marketer wants this scenario, but it’s not easy to achieve in a constantly shifting ecommerce landscape. Don’t let your Prime Day success hinge on factors that are outside of your control. In this insight-rich webinar replay, you’ll discover:

Don’t risk underperforming on one of the year’s biggest shopping days. Take control of your brand’s Prime Day success. Watch the video.

It’s one thing to know how to achieve your goals this Prime Day – it’s another to have the time to do so. The Amazon experts at ROI Revolution can help with that. Primed with knowledge on Amazon, Target, Walmart, Home Depot, and the other major retail marketplaces, your business can thrive with a team of experts dedicated to ensuring your business has long-term, strategic success. To explore the opportunities we can help you uncover, send a message to our team today.

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May 11

What you need to do in the weeks leading up to Prime Day 2023

Prime Day is one of the most competitive sales events of the year. With sales numbers that rival those of Black Friday and Cyber Monday, Amazon has changed how digital retailers approach mid-year marketing.

Digital marketers across the globe are asking themselves how to prepare to maximize Prime Day performance for their brand. We’re here to reveal the secrets that will help you get there.

The first step is to change how you view the event. Prime Day isn’t just a two-day sales event – it’s a 6–8-week event that requires a separate full-funnel strategy that kicks off roughly a month before Prime Day and wraps up about a month after, depending on your sales goals and inventory.

An effective lead-in strategy focused on brand awareness drives your company and products to the top of consumers’ minds. A well-designed lead-out strategy acts like a vacuum, sucking up all the customers who didn’t make the purchase during the event.

With more and more retailers participating in Prime Day, competition increases every year. The key is to identify a strategy to stand out before Prime Day even kicks off.

The answer is to create Sponsored Brands campaigns supported by Prospecting Display campaigns. 2-3 weeks before the event, start to promote Sponsored Brands campaigns featuring the products you want to push during Prime Day to build awareness and plant the seed in the minds of your target audience early. Prospecting Display campaigns (which could include Sponsored Display, DSP or a combination of both) allow you to hit customers both on and off Amazon to cast an even wider net to catch consumers’ attention.

If you have a set budget for Prime Day, you’ll likely want to devote approximately 60-70% of your budget leading into Prime Day to brand awareness and prospecting in order to fill as much of the upper funnel as possible.

Remember: Campaigns need to be approved before they go live. The closer to Prime Day you plan to launch, the slower it will take to be approved. Submit your campaigns for review at least a week in advance to avoid a disaster.

If you’re hungry to discover more Prime Day preparation tips, register for our Prepping for Prime Day 2023 webinar. On Tuesday, May 16th at 2 pm EST, one of our Amazon experts will share lessons learned from previous Prime Days, lead-in and lead-out strategies to convert shoppers, and more. You’ll also be able to get your questions answered in real-time during a live Q&A. Don’t risk underperforming on one of the year’s biggest shopping days. Register for the webinar now.

4 lightning strikes coming out of sky.

April 26

Deadline for Lightning Deals is 2 days away

We don’t know what day Prime Day is yet, but we do know that the deadline to submit Prime Exclusive Lightning and Best Deals for Prime Day 2023 is April 28th.

Lightning Deals are time-sensitive, low-stock discounts that are offered to Amazon shoppers either until the short promotion period is over or stock runs out. Brands that want to run deals on Prime Day must submit Lightning Deals in order to participate.

For last year’s Prime Day, Lightning Deals were due on April 29th and Prime Day took place on July 12-13.

Every business wants Prime Day success, but not every business knows how to get there. Join ROI Revolution our Prepping for Prime Day 2023 webinar on Tuesday, May 16 at 2 pm ET so that you’re prepared to maximize your brand’s potential during the big event. Register now.

Hand reaching inside Amazon Prime shipment box.

April 21

Webinar: Prepping for Prime Day 2023 | 5/16, 2 pm EST

Imagine: It’s Amazon Prime Day, one of the most high-revenue (and high-pressure) days of the year for your business. You’re resting easy as the sales roll in, and you know that your year-over-year numbers are going to be something to celebrate.

Every digital marketer wants this scenario, but it’s not always easy to achieve when the ecommerce landscape is constantly shifting. Your Prime Day success shouldn’t hinge on outside factors that you can’t control. In this webinar on Wednesday, May 16th at 2 pm EST, you’ll discover insights to prepare you to maximize your brand’s potential during Prime Day, including:

Don’t risk underperforming on one of the year’s biggest shopping days. Register now for this insight-rich webinar to take control of your brand’s Prime Day success.

Analysis Chart Graph for Business Strategy Success: Diagramming Growth, Financial Management, Profitable Marketing, and Stock Investment Report.

March 21

Preparing for Amazon Prime Day 2023

When is Prime Day 2023? If history holds true, Amazon Prime Day 2023 should take place this July. TechRadar predicts that Amazon Prime Day 2023 will take place on July 11 and 12. That means your business has just about four months to prepare for the event.

Prime Day has historically taken place in July – until, of course, the coronavirus pandemic hit in 2020 and the retailer moved the event to October. Then, in 2021, the event took place in June. In 2022, Prime Day happened in July, and then Amazon threw businesses for a curveball once again by hosting a second major sales event in October called the Prime Early Access Sale.

Of course, Amazon won’t release actual event dates or any other relevant information until a few weeks before the event. However, that doesn’t mean there’s nothing you can do now to start building your Prime Day strategy for 2023. Let’s take a look back at last year’s Prime Day for some insights that you can bring into this year.

What happened during Prime Day 2022? In 2022, the average order value (AOV) on Prime Day was $52.26, representing 17% growth over 2021. 20% of Prime Day shoppers said that they purchased more expensive items that they would only purchase on sale. This year, as higher inflation and an impending recession crowd the minds of consumers, it’s possible that AOVs will decline. Shoppers will likely be on the hunt for good deals, so make sure you’re catering to what they’re looking for as much as you can while still ensuring you get a good return.

Partnering with experts like the team at ROI Revolution can help you determine the best selling strategy for your brand. Send a message to our team today to explore the strategies we can develop for you to tap into unexplored growth opportunities for your business on Amazon.

You also won’t want to ignore the non-Amazon marketplaces like Target, Walmart, and Best Buy. All of these major retailers tend to host their own major sales events around the same time as Amazon’s Prime Day. In both 2021 and 2022, around 40% of consumers made purchases from outside of Amazon during Prime Day.

There are two categories that saw impressive growth last year: third-party sellers and CPG brands. Third-party product sales grew 11.7% last year, while Amazon product sales grew 6.1%. CPG brands saw purchases from 29% of all Prime Day customers.

To read up more on Amazon Prime Day 2022, check out our regularly updated Prime Day blog from last year – and stay tuned to this blog for more strategies and predictions you can leverage to achieve your Prime Day goals this year.