Updated October 11, 2022

Digital Marketing Through the Years

Digital marketing has come a long way since the term was first used in 1990. Looking at the following digital marketing timeline, we can see that the landscape has transformed in those 30+ years, with revolutionary developments in mobile, social media, artificial intelligence, automation, and more. These industry innovations are introducing entirely new ways for brands to attract customers, build relationships and generate revenue.

On top of that, impacts from the coronavirus pandemic, new consumer privacy laws, and supply chain strain have taken the digital marketing landscape to a completely new place compared to when we first published this blog in mid-2019.

Everyone in digital marketing expects the landscape to change rapidly, but that sentiment has been taken to new heights since the onset of the pandemic.

And the changes aren’t stopping anytime soon.

We’ve broken all of these digital marketing developments down into some of the most crucial to give you a brief history lesson on the industry that has defined how brands do business today. We invite you to check out the digital marketing timeline below and let us know if our team of experts can help you plan for the future.

Digital marketing timeline outlines changes in the industry since 1990.

Updated June 10, 2022