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With constantly changing technology, shopping behavior changes, and evolving customer needs, it is no surprise that Google continues to update its search algorithms. Google algorithm updates are vital for marketers and business owners to stay up-to-date and be found online.

With 15+ confirmed algorithm updates in 2022 and 2023 alone, it can be difficult to keep track of all the changes.

Are you curious to know what major updates the most popular search engine has made this year?

Read on to find out the latest Google algorithm updates for 2023 and beyond. We will keep this article updated for each major confirmed Google algorithm update.

Use the links below to jump to different Google algorithm updates by year:

Don’t let your brand’s presence on Google be compromised by unexpected Google algorithm updates. When you partner with the SEO experts at ROI Revolution, you’ll have a team dedicated to helping you adapt to change before it arrives. To explore the difference that comes with having a guide you can trust, book a meeting with our team today.

What Is the Frequency of Google’s Algorithm Updates?

Google is constantly evolving its search ranking algorithms to provide users with the best and most relevant results. According to Danny Sullivan from Google, the search engine makes an average of nine changes per day to their algorithm, the equivalent of over 3,200 changes in a year.

These changes can range from small search query updates to major algorithm shifts, like broad core algorithm updates, which roll out each year.

Google does provide some transparency with its major algorithm updates – there are many changes each month that may go unnoticed unless you see dips or spikes in your traffic.

We refer to these unexplainable traffic fluctuations that many search engine results page (SERP) volatility sensors and SEO experts report as an “unconfirmed update.” In this blog, we’ll only call out the confirmed algorithm changes.

Google runs more than 600,000 experiments each year to test new features and functionality. These range from natural language processing (NLP) search enhancements to Bidirectional Encoder Representations (BERT)’s AI/machine learning developments.

Marketers must stay up to date on these algorithm shifts to ensure their brand’s website is optimized for the latest search engine requirements and remains visible for potential customers. It is certainly helpful to know when there is volatility in search results.

2023 Google Algorithm Updates

List of Google algorithm updates that have occurred so far in 2023.
List of Google algorithm updates that have occurred so far in 2023.

2023 is shaping up to be a tumultuous year for Google algorithm updates as the search engine continues to roll out multiple changes that affect sites that are unprepared to weather the storm.

This can be monitored using MozCast, a temperature-based measurement that reflects day-to-day changes in search rankings. On an uneventful day, the average temperature is 70°F. One example of algorithm-based search fluctuation in 2023 is that on March 15th, Google acknowledged a Core Update that spanned across 13 days. During this period, MozCast temperatures reached a peak of 108.7°F, with six days recording a temperature above 100°F.

November 2023 Review Update

The November 2023 Review Update started rolling out on November 8, 2023 and was completed on December 7, 2023. From now on, the reviews system will be updated on an ongoing basis.

This algorithm update is designed to reward high-quality reviews with insightful analysis and original research, authored by experts or enthusiasts.

It evaluates content on a page-level basis, focusing on articles, blog posts, or similar standalone content providing recommendations, opinions, or analysis.

Site owners are encouraged to refer to the Google help page to create high-quality reviews.

Your content’s objective should be to:

The aim is to empower users by offering comprehensive information that aids them in making well-informed decisions based on a thorough understanding of the topic.

Improvements to content can lead to recovery over time, although it’s just one of many factors influencing content ranking.

November 2023 Broad Core Update

On November 2, 2023, Google released yet another core update.

This significant core algorithm change seeks to improve providing valuable and dependable search results for users. This could potentially affect your site’s overall traffic. It’s always recommended to wait until the update is complete before assessing any impacts.

Historically, these types of updates complete their full rollout over the span of two weeks. You can find some additional guidance from Google here to help assess the impact of these types of core updates.

October 2023 Broad Core update

The October 2023 Core Update was released on October 5, 2023. This broad core update rollout completed on October 19, 2023.

As with other core algorithm updates, they are designed to improve the systems that assess content overall.

October 2023 Spam Update

On October 4, 2023, Google released its October 2023 spam update that is targeted to improve its spam detection system and improve its coverage in many languages including Turkish, Vietnamese, Indonesian, Hindi, Chinese, and others.

The rollout of this spam algorithm update is expected to take approximately 2-3 weeks to complete.

September 2023 Helpful Content Update

On September 14, 2023, Google released the September helpful content update. This algorithm update focused on improving their classifier to identify helpful content. The last helpful content update was in December of 2022.

The rollout of this helpful content update completed on September 28, 2023.

Google has provided some questions that you can use to self-assess your site if it was impacted by this algorithm update. You can find this information here.

August 2023 Broad Core Update

On August 22, 2023, Google released a broad core update. The changes are about improving how Google assesses content overall. The changes may cause some pages that were previously under-rewarded to do better in search results, or it could have the opposite effect.

The August Broad Core update rollout completed on September 7, 2023. Google does provide some general guidance if your site was impacted from a core update that you can find here.

Looking for even more guidance to ensure your brand navigates the constantly shifting SEO landscape without any lapses in success? The SEO experts at ROI Revolution work alongside large brands every day to ensure their organic search presence is top tier. To explore the untapped opportunities your brand can achieve when you partner with us on SEO, send a message to our team today.

April 2023 Review Update

The April 2023 Review Update was launched on April 12, 2023 and is a significant algorithmic update regarding reviews about products, services, destinations, games, movies, and other similar topics.

This update is not only important for SEO professionals but also businesses that rely heavily on customer reviews. During its rollout, SEMRush Sensor detected high volatility on April 20th, 23rd, and 25th.

The update was designed to improve user experience and search rankings by allowing users to easily find relevant information from product and service reviews.

As part of this algorithm change, Google points to its guidance on how to create high-quality reviews.

The goal of your content should be to demonstrate expertise, provide evidence, and discuss the benefits and drawbacks of the subject. It should help users make informed decisions.

Follow best practices such as evaluating from a user’s perspective, comparing similar options, and linking to useful resources for a comprehensive and helpful review.

March 2023 Broad Core Update

The March 2023 Broad Core Update was released on March 15, 2023 and is an essential algorithm update that affects all content types within all regions and languages. According to Google, the changes are intended to improve how their systems assess content overall.

This means that pages that were previously under-rewarded may now receive better rankings in search results. The update does not target any specific pages or sites.

Site owners should focus on creating high-quality and high-value webpages with helpful content, good user experiences, and strong E-E-A-T signals (experience, expertise, authority, and trustworthiness).

Tweet from Google Search Console announcing a March 2023 algorithm update.
Tweet from Google Search Central (3/15/2023)

February 2023 Product Reviews Update

The Google Product Reviews Update launched on February 21, 2023 and concluded on March 18, 2023.

This update applies to these global languages:

The update affected product reviews and encouraged businesses to create high-quality content with helpful information for users.

Ecommerce websites should be optimized with proper product structured data and schema markup.

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2022 Google Algorithm Updates

2022 was extremely volatile, with frequent Google algorithm updates. The most significant were the Helpful Content Update in August 2022 as well as broad core algorithm updates in May and September.

These updates serve to improve user experience when searching online and ensure that only quality content is rewarded with higher rankings in Google search.

December 2022 Link Spam Update

The December 2022 Link Spam Update was designed to address the issue of link spam and its effect on search results. This update leveraged the power of SpamBrain to neutralize unnatural links that were gaining credit in search results.

The update took close to a month to complete. It began on December 14, 2022, and was officially announced by Google on January 12, 2023.

The Link Spam Update is just one of many algorithmic updates released by Google in 2022. This update serves as an important reminder for all website owners that creating helpful content and building relationships opposed to unnatural link profiles should be the top priority.

December 2022 Helpful Content Update

The December 2022 Helpful Content Update was released by Google on December 5, 2022, and rolled out over the course of two weeks. This update was designed to reward helpful content in search results and penalize websites with low-quality or spammy content.

The update works across all languages, making it an international effort to improve the user experience in SERPs.

It is important to keep up with Google’s algorithm updates and ensure that any content your business creates is both helpful and relevant to the topic at hand.

October 2022 Spam Update

On October 19, 2022, Google rolled out a major spam update that was designed to reduce the presence of spam in SERPs. This spam algorithm update targeted all languages and had a global reach.

While the exact focus of the update was unknown, it was believed to be aimed at reducing link and content spam as well as other forms of malicious activity. Sites with questionable backlinks may have been affected.

The October 2022 Spam Update took under 48 hours to fully roll out across all languages, making it one of the fastest updates Google has ever implemented.

September 2022 Product Review Algorithm Update

The September 2022 Product Review Algorithm Update was designed to improve the accuracy and relevance of product reviews in SERPs. It was rolled out on September 20, 2022.

It worked by evaluating the trustworthiness of product reviews, using a combination of factors such as user ratings, review content, and expert opinions.

The Product Review update affects only English-language searches currently, but plans are underway to expand it to other languages soon.

September 2022 Core Update

On September 12, 2022, Google rolled out a significant Broad Core Algorithm Update. This update was the second core update of the year and impacted all languages globally. It had a smaller overall impact than the May 2022 Core Update, but its effects were still felt by many site owners.

As part of this update, Google focused on improving user experiences and emphasized helpful content as a ranking signal.

August 2022 Helpful Content System Update

On August 25, 2022, Google released a helpful content system update, which aimed to improve the quality and relevance of helpful content in search results. This update was rolled out globally and aimed to improve user experiences by emphasizing helpful content as a ranking signal.

To achieve this goal, Google used new sitewide signals to measure if content is helpful. If a site has low-quality content, it can affect the rest of the site’s rankings.

This move is part of Google’s ongoing effort to provide the best possible search results for their users and encourages webmasters to create high-quality content that provides value to visitors.

With this update, businesses can maximize organic traffic while providing customers with relevant and useful information.

July 2022 Product Reviews Update

On July 27, 2022, Google announced the release of its July 2022 Product Reviews Update, which was completed on August 2. This was the fourth Google Product Reviews Update version to help improve the overall user experience by emphasizing helpful content as a ranking signal.

This update only took six days to complete. This is much faster than most updates, which historically span 14-21 days.

May 2022 Core Update

On May 25, 2022, Google released the May 2022 Core Update, which was completed on June 9. This update is part of an ongoing effort by Google to improve the overall user experience and provide more relevant search results.

Most core updates focus on a wide range of ranking signals and typically occur a few times each year.

March 2022 Product Reviews Update

On March 23, 2022, Google made an update to their product algorithm that was designed to provide users with better and more relevant search results when searching for products. The update completed its rollout on April 11, 2022.

This algorithmic update is part of Google’s ongoing effort to improve user experience and aims to reward high-level product review content above thinner product review content.

The update includes various improvements based on user feedback on how people prefer detailed reviews with products actually being tested.

February 2022 Google Page Experience (Desktop)

On February 22, 2022, Google rolled out the page experience ranking update to desktop. This is built on top of the mobile experience update that was between June and August of 2021.

This update focuses on using page experience as part of its desktop ranking systems, meaning that the Core Web Vital metrics are central to help determine overall page experience.

Are You Keeping Up With Google Algorithm Updates?

Google algorithm updates aren’t always predictable, but you can always expect that they will happen. With so many changes happening all the time, many marketers struggle to maintain their SEO presence while juggling all of the other responsibilities that come with today’s ever-evolving landscape.

The SEO experts at ROI Revolution can take your stress away by staying on top of the frequent changes that alter how your brand shows up in search results. To explore how we can help your brand discover untapped opportunities to grow profitably through organic search (without increasing your ad spend), send a message to our team today.

SEO news recap - Magnifying glass sitting on top of computer keyboard.

Earlier Google Algorithm Updates

Google is constantly updating its search algorithm to improve the user experience and provide better search results. Here is a brief timeline of some of the significant Google algorithm updates that were released from 2015-2021.

2021 Google Algorithm Updates

2020 Google Algorithm Updates

Tweet from Google Search Liaison about releasing a broad core algorithm update in May 2020.
Tweet from Google Search Liaison (5/4/2020)

2019 Google Algorithm Updates

2018 Google Algorithm Updates

2017 Google Algorithm Updates

2016 Google Algorithm Updates

2015 Google Algorithm Updates

Book a Meeting to Reach Your Highest SEO Potential

Your brand should be taking advantage of every opportunity to maximize the ROI of your inbound traffic. But the SEO landscape is hard to navigate when it’s constantly changing.

What heights could you reach if you had a guide to show you the way? To explore the difference that comes with having a guide you can trust, book a meeting with our team today.

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