About a month and a half ago I made it a point to go to Atlanta, GA to attend one of the regional one day ad:Tech conferences. I did it to hear from analytics guru Jim Sterne and others about the latest and greatest practices in analytics, interactive marketing, market segmentation, and so on.

One of the unexpected benefits I obtained while at the conference was learning about local interactive marketing associations. I was thrilled to learn that there was a very strong interactive marketing association in the Raleigh-Durham, NC area (close to our offices in Raleigh). I have already joined our local association (Triangle Interactive Marketing Association).

This month’s program is on Web Analytics Best Practices.

If you’re in the Raleigh-Durham, NC area please join us (May 17, 2006) for a great session. I will be presenting some Google Analytics case studies and Kelvin Choi from WebTrends will be there presenting some of the web analytics best practices as collected in the recent report, Best of Web Analytics Guide: 12 Timeless Articles & Insights From Marketing Experts.

If you’re out of the area, consider tapping into your local Interactive Marketing Association.