Updated August 18, 2022

First pointed out by Fortune Interactive’s CEO Andy “the scoop” Beal the Google Analytics site overlay is back!

Google Analytics displays your website pages superimposed with click and conversion data for each link. Site Overlay doesn’t require any downloads, and allows you to easily see which links lead to conversions, just by browsing your site.

This is the feature we’ve gotten the most ooh’s and ahh’s from during my weekly free Google Analytics live online seminar. For about the past 8 weeks I’ve shown the details of how the site overlay feature works in my webinar but had to explain that it was taken off of the Google Analytics offering for a while.

Google Analytics Site Overlay report, welcome back!