If you’re currently using Conversion Optimizer in your AdWords campaigns or have been thinking about giving it a try, we have some great news! The Inside AdWords crew announced yesterday that Conversion Optimizer, a free AdWords CPA bidding feature, is now available to more campaigns.
Any campaign with at least 15 conversions in the last 30 days is now eligible to use Conversion Optimizer, whereas previously it required that a campaign needed at least 30 conversions in the last 30 days.
In case you’re not familiar with Conversion Optimizer, it’s a multi-dimensional bid management tool that uses your AdWords Conversion Tracking data to get you more conversions at a lower cost. You enter in your maximum cost per acquisition (max CPA), and the tool takes into consideration many factors including user location, time of day, and the search query to automatically calculate the equivalent cost-per-click (CPC) bid for your ad each time it’s eligible to appear.
You still pay per click, but you no longer need to adjust your bids manually to reach your CPA goals. Sweet!
So just to review, your campaigns that are now eligible to use Conversion Optimizer are ones that:
- have received 15 conversions in the last 30 days
- have AdWords Conversion Tracking enabled and running for at least 2 weeks
- have received conversions at a similar rate for at least a few days
For more information on Conversion Optimizer and how it works, please click here
