Published November 16, 2021Programmatic advertising is the most efficient, data-driven way to show your ads to highly relevant audiences at scale. It’s the quickest way to buy ad inventory online and get your ad live.
Traditionally, advertisers have had to spend time going directly to publishers, with a limited amount of inventory available per month. Poor targeting capabilities and a lack of campaign-level frequency have often created a trap for wasted ad spend.
Programmatic advertising allows brands to strike the perfect balance of shoppers seeing and being compelled by an ad without feeling overwhelmed.
This ad type is projected to approach $100 billion in ad spend next year. In this infographic, uncover some of the biggest data and statistics around programmatic advertising and what brands can expect going into the new year and beyond.