Programmatic advertising is the most efficient, data-driven way to show your ads to highly relevant audiences at scale. It’s the quickest way to buy ad inventory online and get your ad live.
Traditionally, advertisers have had to spend time going directly to publishers, with a limited amount of inventory available per month. Poor targeting capabilities and a lack of campaign-level frequency have often created a trap for wasted ad spend.
Programmatic advertising allows brands to strike the perfect balance of shoppers seeing and being compelled by an ad without feeling overwhelmed.
This ad type is projected to approach $100 billion in ad spend next year. In this infographic, uncover some of the biggest data and statistics around programmatic advertising and what brands can expect going into the new year and beyond.
14 Programmatic Advertising Stats Your Brand Needs to Know
- In 2021, programmatic is expected to account for 72% of display ad spend
- Programmatic ad spend will approach $80 billion in 2021, up from just $63 billion in 2020
- By the end of 2022, programmatic ad spend is projected to reach nearly $100 billion
- Programmatic video ad spend will surpass $35 billion in 2021, up 31.3% YoY
- Over-the-top subscription revenue increased by 41.2% in 2020 vs. 2019
- Programmatic ad spend for CTV is projected to surge 53% in 2021
- More consumers are paying for connected TV services than cable TV
- Connected TV programmatic display ad spend:
- 2019: $3.32 billion
- 2020: $4.53 billion
- 2021: $6.93 billion
- 2022: $8.88 billion
- Time spent with digital audio surged 8.3% in 2020 and is expected to surge another 4.8% in 2021
- Spotify, Pandora, & Amazon Music will have 190.7 million active listeners by the end of 2021
- Podcast spending in the US will surpass $1 billion for the first time ever in 2021
- Programmatic digital radio will surge 46% to $897 billion by the end of 2021
- 16.5% of digital radio ads will be purchased programmatically in 2021
- US programmatic digital OOH ad spend:
- 2019: $90 million
- 2020: $182 million
- 2021: $350 million
- 2022: $534 million
Sources
- Statista, Programmatic digital display advertising spending in the United States from 2019 to 2023.
- Statista, Share of programmatic in digital display advertising spending worldwide from 2012 to 2021.
- Statista, Programmatic digital video advertising spending in the United States from 2019 to 2023.
- eMarketer, US Subscription Video Revenues 2021: OTT Continues to Soar.
- Statista, Connected TV (CTV) programmatic display advertising spending in the United States from 2019 to 2022.
- Deloitte Insights, Digital Media Trends.
- Statista, Change in connected TV (CTV) programmatic display advertising spending in the United States from 2019 to 2022.
- eMarketer, US Time Spent with Media 2021 Update: Pivotal Moments for TV, Subscription OTT, Digital Audio, and Social Media.
- Statista, Programmatic digital radio advertising expenditure in the United States from 2019 to 2022.
- eMarketer, US Digital Audio Ad Spending 2020: Examining Radio, Streaming Audio, and Podcast Advertising Opportunities amid the Pandemic.
- eMarketer, US Programmatic Digital Out-of-Home Ad Spending Will Double in 2020, but Remains Experimental.
- eMarketer, US Digital Display Advertising Is Weathering the Storm.
