Since the dawn of digital, marketing strategies have relied on cookies as a proxy for identity. But the world of marketing is changing. The departure of browser-based tracking is upon us.
By late 2023, Google will phase out third-party cookies running on Chrome and transform how brands track, target, and engage with customers.
Adhering to consumer data privacy regulations and being transparent about what your brand does with consumer data is no longer a choice. In this infographic, you’ll uncover data & stats about post-cookie attribution & targeting for programmatic, strategies brands are using to navigate the loss of cookies, and how cookie deprecation will impact ecommerce and brands that use programmatic advertising.