In order to drive profitable revenue in today’s complex shopping landscape, you need to have an accurate understanding of what the world of ecommerce looks like today. To give you that understanding, we conducted a survey of 170+ digital marketing professionals at industry-leading brands about the trends, initiatives, and obstacles that are top-of-mind for them brand right now. Explore the data below in our State of Digital Marketing infographic.
The State of Digital Marketing in 2022
Insights from a survey of 170+ digital marketing professionals
Top 2022 digital marketing trends:
- Attribution
- Personalization
- Emerging social media platforms
- Video
- Direct to consumer
Top 2022 digital marketing initiatives:
- Paid search
- Search engine optimization
- Conversion rate optimization
- Social media
- Content marketing
From the lens of…
Doers:
- #1 initiative is social media
- 44% name authenticity & developing trust as top trends
- 48% say social commerce is top-of-mind
Managers:
- #1 initiative is search engine optimization
- 61% say attribution is top-of-mind
- Over 3 in 5 say PPC advertising is a big initiative for their brand
Decision-makers:
- #1 initiative is conversion rate optimization
- 50% name paid search & SEO as top priorities for their brand
- 34% name automation & AI as top trends for 2022
Insights from brands with $100MM+ in annual revenue
- 43% say social commerce is top-of-mind in 2022
- 50% say cookieless data is top-of-mind
- 14% say AR & VR are top trends
- 50% say SEO is a top initiative
- 65% name personalization as a top trend for 2022
Industry impacts
Apparel & accessories:
- #1 initiative is social media
- 52% say social commerce is a top trend
- 45% say conversion rate optimization is top-of-mind in 2022
Electronics & technology:
- #1 initiative is paid search advertising
- 62% say SEO is a top initiative for their brand
- 54% say attribution is top-of-mind in 2022
Food & beverage:
- #1 initiative is paid search advertising
- 2 out of 3 brands say personalization is top-of-mind in 2022
- 50% say influencer marketing is a top initiative for their brand this year
Home goods:
- #1 initiative is conversion rate optimization
- 59% say shipping & fulfillment are top-of-mind in 2022
- 41% say non-Amazon marketplaces are a big initiative for their brand
More top trends & initiatives for today’s digital marketers
- Shipping & fulfillment are top-of-mind for 37%
- 42% say emerging social media platforms are top-of-mind
- Authenticity & trust are top trends for 32%
- 35% name influencer marketing as a top priority for their brand
- 52% say conversion rate optimization is a big initiative for their brand
- 33% say non-Amazon online marketplaces like Walmart & Target are top-of-mind
Sources: State of Digital Marketing
- ROI Revolution, 2022 State of Digital Marketing Survey.
