Since emerging as an image re-sharing platform in 2010, Pinterest has emerged as a key marketing strategy component for many brands. In fact, US Pinterest advertising revenue has grown by over 5x since 2017, and by 2026, US ad revenue for the platform is expected to surpass $4 billion for the first time ever!

In this infographic, explore key stats and trends about the state of Pinterest advertising and walk away with a comprehensive understanding of how your brand could leverage the platform to achieve your ecommerce revenue goals.

The State of Pinterest Advertising

Pinterest at a Glance

Projected Pinterest global advertising revenue (in billions):

Pinterest User Growth & Demographics

Gen Z on Pinterest

Pinterest Compared to Other Social Media Channels

Privacy & Trust on Pinterest

Social Commerce on the Rise on Pinterest

US social commerce buyers who shop on Pinterest (in millions):

Tying It All Together: The State of Pinterest Advertising

Pinterest advertising is a key driver of revenue, brand awareness, and new customer acquisition for many brands. At ROI Revolution, our trusted social media experts work as an extension of your team to increase awareness and convert more visitors into customers – not just on TikTok but also Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and more!

To explore the untapped growth opportunities we can discover for your brand, reach out to our team today at

But don’t just take our word for it! In the case studies below, follow the journey of some of the brands we’ve helped grow through social media:

Looking for more information on social media advertising? Gain some insights from the resources below!